The people who make data work for you

Farhan Malik

Director

A dedicated and forward-thinking Director at NewEffect Pvt. Ltd., he plays a key role in driving the company’s strategic vision, growth, and innovation. With a strong focus on leadership, collaboration, and delivering meaningful results, he continues to guide NewEffect toward new opportunities and long-term success.

Jeremy Warhurst

Advisor A4C

It has been a pleasure to be a part of the NewEffect team, contributing to various projects. Most exciting of which is A4C, designed to specifically support the needs of CFOs & FDs making sense of investments in Change.

Ali acts as an advisor to NewEffect's strategic technology decisions. With over 20 years experience working in the largest investment companies across the globe.

James works with NewEffect in an active advisory capacity, supporting the organisation as we continue to develop our data transformation, analytics and AI proposition for leading businesses. He brings an external perspective to the NewEffect team and contributes to the continued development of our client proposition, helping ensure our capabilities remain aligned with the challenges and priorities facing business leaders.

Andrew is a finance professional with over 15 years in investment management. Advising NewEffect, he brings a commercial and investment perspective to how organisations use data to understand performance, allocate capital and make strategic decisions, helping ensure transformation programmes deliver better financial insight and measurable value, not just better technology.

Hamna’s expertise lies in data analysis and manipulation, with experience working across diverse and complex datasets. She helps transform raw data into meaningful insights, enabling informed, data-driven decision-making and supporting the development of effective, automated business solutions.

He is a data and technology professional with strong expertise in business intelligence, analytics, process automation, and digital transformation. He focuses on turning complex data into meaningful insights, improving operational efficiency, and building smarter systems that support better business decisions.

Saqib is a Data and BI professional with 5+ years of experience across Data Engineering, Business Intelligence, Data Science, and Software Development. Experienced in designing end-to-end data pipelines, data platforms, analytics solutions, and AI applications using technologies including Python, SQL, Databricks, Spark, GCP, Azure, Power BI, BigQuery, dbt, and modern AI/RAG frameworks.

Tooba is a Business Intelligence Developer specializing in Power BI, data analytics, and business process automation. She works across multiple projects, developing interactive dashboards, data models, and analytical solutions using tools such as Power BI, Power Query, DAX, and Power Automate. She enjoys turning complex data and business requirements into practical, automated solutions that support informed decision-making and improve operational efficiency.

Mustafa is a finance specialist with over 10 years of experience across central and operational functions. He helps clients improve processes and prepare data for solutions that deliver meaningful business value.

Numan is a full-stack engineer with several years of experience in SaaS development, system migrations, and AI agent design. He brings strong technical expertise to building scalable, modern solutions.

Masood is a Statistics graduate with a strong interest in Data science. He leads client automation projects using the Microsoft Power Platform, combining analytical expertise with a focus on delivering efficient, scalable, and business-driven solutions.